“I wish for everyone to help create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity. – Jamie Oliver’s TED Prize Wish”
“Sharing powerful stories from his anti-obesity project in Huntington, W. Va., TED Prize winner Jamie Oliver makes the case for an all-out assault on our ignorance of food.
Jamie Oliver is transforming the way we feed ourselves, and our children. Jamie Oliver has been drawn to the kitchen since he was a child working in his father’s pub-restaurant. He showed not only a precocious culinary talent but also a passion for creating (and talking about) fresh, honest, delicious food. In the past decade, the shaggy-haired “Naked Chef” of late-’90s BBC2 has built a worldwide media conglomerate of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen. And as much as his cooking is generous, so is his business model — his Fifteen Foundation, for instance, trains young chefs from challenged backgrounds to run four of his restaurants.
Now, Oliver is using his fame and charm to bring attention to the changes that Brits and Americans need to make in their lifestyles and diet. Campaigns such as Jamie’s School Dinner, Ministry of Food and Food Revolution USA combine Olivers culinary tools, cookbooks and television, with serious activism and community organizing — to create change on both the individual and governmental level.”
Join Jamie Oliver’s Food Revolution:
Click [here] <—
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Jamie Oliver, one of the celebrities I have respect for. Passion for what he loves, food. Educating a child from young is a good idea to start this positive cause. Well, I don't usually like to post negative subjects, but I know that food to all our health are so important. Lets focus on how to make everyone eat healthier. Fresh, 100% home-made food is a good way to start. I understand most businesses will look at how to increase profit as the primary key in their business plan, well, each boss don't? So F&B companies do have to change their mindset and have a kinder heart. Giant positive cash flow is not the most important goal in a business. Is giving more value back to customers who supports the companies' products that is utmost important.
This issue is a global one, and I can see China is coming up fast. If all humans are healthy and having the prefect weight and shape their want, slimming salons will go bust some might say, tell them to change business model then. Thanks.
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Credits to Jamie Oliver & TED
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